This yr’s Learnnow Media Awards Europe finalists proved that video continues to be a robust medium for manufacturers to make use of. All through the entries, it was additionally evident that ad-tech platforms are making a splash and that digital product innovation is rising.
VGTV has secured a number of nominations amongst this yr’s entries, together with Finest Digital Product Innovation, Finest Subscription or Membership Product, and Finest Use of Video.
The media firm’s nomination for Most Engaged Neighborhood showcases its experience and variety. VGTV produces video for VG, the most important newspaper in Norway, and it needed to pivot when it recognized a scarcity of well-produced content material for Gen Z audiences. VGTV employed influencer Linnéa Myhre to profile its subsequent large leisure podcast. Linnéa dove into Norway’s juiciest superstar tales, providing evaluation in an intriguing true-crime fashion. VGTV then used the podcast’s success to launch a coffee-table e book with further materials from the podcast, reminiscent of uncut scripts. Then VGTV launched a TV collection with Linnéa documenting the large affect bloggers can wield. This collaboration helped VGTV join with a brand new viewers and strengthen consciousness of VGTV.
Along with VGTV’s podcast work with Linnéa, it additionally produced a males’s well being podcast that earned the video workforce a nomination for Finest Podcast. The ‘How are you, man?’ podcast was launched to encourage males to higher talk with one another about their emotions. Evaluating a scarcity of content material on males’s psychological well being throughout the podcast area, VGTV enlisted former skilled hockey participant Erik Follestad to host the podcast and interview different males about their inside lives whereas exploring his personal. VGTV’s selection of getting a nonprofessional man host — somewhat than a psychologist or therapist — helped listeners relate and join with the podcast, leading to over 1.5 million downloads.
When it got here to the Finest Advert Tech Platform, Anzu.io was a transparent standout. As extra firms enter the gaming area, expertise reminiscent of Anzu has turn into important. Anzu’s revolutionary advert tech platform blends non-intrusive in-game model adverts instantly into the gameplay, showing on 3D in-game objects in locations the place individuals would look forward to finding them in the actual world. With such platforms, advertisers can attain 3 billion gamers in a non-intrusive method, and builders can monetize titles to boost the gameplay expertise.
PinkNews was one other workforce to garner a number of nominations this yr, together with Publishing Govt of the 12 months. PinkNews was additionally a standout for Finest Use of Video for its Snapchat Present, ‘The Queer Catch-up.’ Because the world’s most-watched and browse LGBTQ+ media model, PinkNews needed to extend viewership to proceed spreading positivity and enhance the publicity of constructive LGBTQ+ tales on the Snapchat platform. In 2021, PinkNews grew the viewers and subscriber base for ‘The Queer Catch-Up’ exponentially, reaching greater than 650,000 subscribers.
On high of this, PinkNews additionally acquired a nomination for Editorial Crew of the 12 months for its protection of World AIDS Day, difficult stereotypes round residing with HIV/AIDS whereas calling for the federal government to step up its efforts to eradicate transmission. PinkNews additionally delivered unparalleled protection of transgender points, reporting on the first-ever transgender civil rights case to make it to the UK Supreme Courtroom. The media model’s protection of the Taliban takeover of Afghanistan additionally shed a singular gentle on the plight of LGBTQ+ individuals following the regime change. PinkNews continued to cater to its loyal readers by giving them detailed evaluation, correct reporting, participating tales and complete protection of LGBTQ+ points.
All in all, 2022 confirmed that video stays a significant method for firms to connect with and develop their audiences. As extra firms dive into what their audiences wish to see, they’re seeing progress that’s propelling them into the longer term.
See the entire checklist of finalists beneath.
Advert Operations Crew of the 12 months
Hearst UK Advert Operations Crew
New York Occasions Promoting
POLITICO Europe – Advert Operations workforce of the yr
The Ozone Mission’s Writer Operations workforce
Finest Advert Tech Platform
Anzu.io – the world’s most superior in-game promoting resolution
Influencity
Nano Interactive & UK Authorities – Utilizing Intent focusing on to guarantee the British public that the vaccine is protected
Outbrain – Launch of Smartlogic
Teads – The World Media Platform
Unruly
Finest Model Launch/Occasion
Information Reside: The Occasions CEO Summit
The Economist Group
Finest Model Partnership
Hearst UK’s Cosmopolitan HomeMade x NatWest
Worldwide Paralympic Committee & Allianz
Norwegian Directorate of Well being & VG-lista 2021 – Discovering the longer term collectively, that is what the youth have learnt in the course of the pandemic.
Otrium, AMPC and Partnerize: Affiliate Channel Success
Finest Branded Content material Program
Haymarket Automotive Studio: Audi e-tron & Autocar Electrical
Haymarket Automotive Studio: BMW UK & Autocar Motorsport
Hearst UK’s Ladies’s Well being x Underneath Armour: It Begins with a Bra
Information UK & Google: The Funday Occasions
Finest Content material Studio
Captify
CNNIC Create
Think about Studio at Speedy Media Co
POLITICO Studio – POLITICO Europe’s in-house inventive company
TheSoul Publishing
Finest Contextual Focusing on Providing
Contextual Focusing on at Precision and Scale – by Integral Advert Science
Information UK: Nucleus Emotional Focusing on
Verity: Refined Contextual Focusing on
Finest Customized Promoting
TOTO – Voetbalzone widget
Havas Media World
Havas Play
How Tennis Consultants’ Affect Proves an Ace for ASICS on the Partnerize Platform
Trekpleister – Greenhouse Group – Stocard
Finest Digital Product Innovation
Mediahub UK – Launch of Mediahub ARC
Nova TV & Cobe Osijek – DNEVNIK.hr cell app
Outbrain’s Smartlogic
rankingCoach FREE & rankingCoach 360
TV information workforce, VG
Xaxis, Wavemaker & Finecast: Rising video impression for Hill’s Pet Diet
Finest First-Get together Information Technique
Information UK: Nucleus Information Platform
Unlocking Actionable Insights and Dispelling Legacy Myths by way of Information Science and Cloud Information Lake: Gerber Life Insurance coverage + DELVE
Finest Publication
POLITICO Europe
The Telegraph – The Entrance Web page Publication
Finest Podcast
90min – Soccer Americana
ITV Information
POLITICO Europe
The Economist Group
VGTV, How are you, man? – A special podcast on males’s psychological well being
Finest Writer Platform
Nova TV & Cobe Osijek – DNEVNIK.hr cell app
optAd360 AI Engine
Accomplice Recruitment Capabilities Show That Partnerize is Altering the Sport for Entrepreneurs
Publish Lab for Labrador CMS
ShowHeroes Group – ShowHeroes PLAY
The Ozone Mission – the platform for premium publishers
Finest Income Diversification Technique
Home Lovely, Hearst UK
The Economist Group
Finest Web site Design
Bustle UK
CNN Create and Samsung
MAIA and DVTK – Launch of MAIA
Finest Story
ITV Information
POLITICO Europe
Finest Subscription or Membership Product
VGTV
Finest Use of Social
Havas Play
Social Chain & Amazon Prime Video UK – Simply So You Know
TheSoul Publishing – 5 hours of crafts
VGTV, How are you, man? – A special podcast on males’s psychological well being
Finest Use of Video
Captify
Economist Movies
M&S Meals Romford Boys Charity Single Marketing campaign – Scale and Suitability with TikTok & Zefr
PinkNews – The Queer Catch-up
Samsung & T Model, the content material studio of New York Occasions Promoting
Social Chain & Amazon Prime Video – Simply So You Know
TheSoul Publishing
TV information workforce, VG
Finest Video Marketing campaign
Social Chain & Amazon Prime Video UK – Simply So You Know
Editorial Crew of the 12 months
Bustle UK
PinkNews
POLITICO Europe
Journalist of the 12 months
Daniel Hewitt, ITV Information
Paul Model, ITV Information
Most Engaged Neighborhood
Enviornment Media
VGTV
Will Media
Writer of the 12 months
Hearst UK
ITV Information
PinkNews
Publishing Govt of the 12 months
PinkNews – Sarah Watson, Director of Product
