How to Write a Blog Post Introduction That Grabs and Holds Attention

Now that you simply’ve studied headline writing, it’s time to discover ways to write a weblog submit introduction. Your weblog submit introduction is the second most necessary a part of your content material.

Grasp copywriter Eugene Schwartz typically spent a whole week on the primary 50 phrases of a gross sales piece — the headline and the opening paragraph.

Sound extreme? Provided that you’re new to enterprise running a blog. It’s the way you apply writing copy and content material that will get outcomes.

Why you could write a weblog submit introduction that works

Simply think about how dissatisfied you’d be after crafting a killer headline in your submit, solely to lose readers with a gap that failed to hold the momentum.

An amazing headline combined with a weak opening is like inviting somebody into your own home, solely to slam the door of their face as they strategy.

After all that’s not the impression you need to give together with your weblog posts. You need to create a welcoming setting that reveals readers they’re in the suitable place.

5 simple methods to open your weblog submit with a bang

So, listed here are 5 methods to open your weblog submit which you can incorporate into your writing habits right this moment.

They’ll enable you to seize your reader’s curiosity and pull them deeper into your content material.

1. Ask a query

Opening your submit with a query is a rhetorical machine (therefore, the “rhetorical query”) that creates curiosity and will get the reader considering.

Pondering equals lively engagement together with your writing, and that’s an excellent factor. In case your reader must ponder a chunk of knowledge you’ve introduced, they’ll seemingly need to preserve studying to see if their concepts match the remainder of your content material.

2. Share an anecdote or a quote

Anecdotes are fast tales that may make individuals giggle, and as you study to jot down higher content material, they will instantly set up the primary level of your submit.

A related quote from a recognizable authority may also work wonders when holding consideration in these essential opening seconds.

This appeals to our attraction to what’s acquainted or associated to our pursuits. In case your weblog submit introduction references somebody or one thing your reader already likes, they’ll really feel extra assured that they’ll like your content material as nicely. The extra you recognize who you’re writing for, the higher this tip will work.

3. Invoke the thoughts’s eye to jot down a weblog submit introduction

Producing a psychological picture in a reader’s thoughts is without doubt one of the strongest issues you may ever do as a author, so expressly partaking the creativeness is a robust opening method.

Activate the thoughts’s eye of the reader through the use of phrases like “think about,” “image this,” “do you keep in mind when,” and many others.

This system additionally helps make sure you solely write to at least one individual. Your reader ought to really feel that you simply’re having an intimate dialog with them, not speaking to a crowd.

4. Use an analogy, a metaphor, or a simile

Analogies, metaphors, and similes are a number of the strongest units out there on the subject of telling a narrative in a single sentence.

As you proceed to check easy methods to write a weblog submit introduction, you’ll discover this can be a nice solution to seize a reader’s consideration.

However analogies, metaphors, and similes do extra than simply seize consideration. Additionally they provoke psychological imagery that enable readers to inform a narrative to themselves. As you study extra about persuasive writing, you’ll uncover there’s no higher solution to persuade somebody to reach on the conclusion you’d like them to achieve.

5. Cite a persuasive statistic

Beginning off with an fascinating factoid that the reader simply can’t ignore can be an important method to grasp whenever you’re studying easy methods to write a weblog submit introduction.

Folks love discovering new information, however solely whether it is distinctive, startling, and even surprising. The statistic also needs to be straight related to the purpose of your submit.

In case your reader believes they’ll study one thing new, you will have a chance to face out as a supply of instructional content material they’ll need to comply with.

Weblog submit introduction examples

The most effective suggestions for newbie writers is to check different content material creators. You possibly can critically look at what they get proper … and what they get improper.

Since this submit is all about writing weblog submit introductions that work, let’s take a look at some examples that appeal to and hook readers.

The #1 Conversion Killer in Your Copy (And Methods to Beat It)
Sonia Simone will get proper to the purpose right here. She opens the weblog submit with a query associated to an issue the reader cares about … after which amplifies the problem with extra detailed questions.

Subsequent, she uncovers the foundation of the issue with a hanging metaphor, the “troll beneath the bridge.” All of those components result in a relatable story for customers.

8 Unusual Rituals of Productive Writers
Ever surprise what writers at work are actually like? Suppose they may have unusual rituals and routines? This weblog submit introduction faucets into your curiosity and delivers.

Kelton Reid even provides an uncommon story about baseball participant Ichiro Suzuki. The reader concurrently desires to search out out extra about how Suzuki cares for his baseball bat, in addition to why it could possibly be useful for aspiring writers.

The Inigo Montoya Information to 27 Generally Misused Phrases
While you’re studying easy methods to write a weblog submit introduction, take into consideration referencing a chunk of fiction your viewers is aware of and loves. This instance refers back to the basic movie The Princess Bride.

The large concept right here is to discover a cultural hook that can draw readers into your content material. I wrote this submit, so my subsequent objective was to faucet into confusion about spelling and grammar. It’s a one-two punch that’s irresistible. 

Bonus tip: What’s subsequent after you discover ways to write a weblog submit introduction?

The third most necessary a part of your weblog submit is the closing. A sensible solution to shut is to tie again into your opening.

So, take a couple of minutes to evaluation this submit for which of the 5 methods I didn’t use within the opening.

Are you able to consider any weblog posts you’ve learn not too long ago that open with a bang? What are your favourite methods to seize and preserve consideration? Share within the feedback under!