Sponsored by Taboola
As digital gross sales for the biggest retailers proceed to develop, entrepreneurs are discovering it more and more vital to spend money on modern retail media networks. This evolution of retail media is providing manufacturers alternatives to attach with prospects throughout digital channels.
Nonetheless, with these adjustments comes a necessity to maneuver previous the standard e-commerce techniques of the previous and transfer towards retail media 3.0 —- the subsequent evolution of retail media providing more practical integrations with omnichannel first-party knowledge.
To accompany a current Ways and Insights report, diving into the methods retail media 3.0 is remodeling advertising and marketing campaigns, Learnnow interviewed three consultants. As manufacturers race to develop their work with these media networks, the necessity for tactical and actionable insights is a continuing precedence.
Watch this video to see:
- Mike Gifis, senior director of commerce advert gross sales and partnerships at Taboola, focus on the significance of constructing partnerships with retail media companions.
- Christa Klausner, senior vp of media/commerce at Digitas, discuss why entrepreneurs must be maintaining with the retail media measurement evolution.
- Morgan Chemij, world senior director of marketplaces at HP, spotlight how retail media networks are offering direct entry to shopper knowledge.
Sponsored by: Taboola