The honorees of this 12 months’s Better Good Awards, introduced by Learnnow, Shiny, Fashionable Retail and WorkLife, acknowledged the significance of uplifting their native and international communities, wielding assets and platforms to deal with points from sustainability to well-being and equality. A lot of this 12 months’s entrants and subsequent winners collaborated with different companies, innovators, thought leaders and charities to maximise their optimistic affect throughout completely different areas.
Cosmetics firm Aveda earned a win within the Sustainability class for its sustainability packaging push in partnership with woman-owned packaging provider Xela Pack. The results of Aveda and Xela Pack’s years-long collaboration is status magnificence’s first-ever paper-based, regionally recyclable sachet. The brand new design elevates the client expertise, whereas a peer-reviewed life-cycle evaluation calculated the sachets decreased water consumption by 36% to 68% and CO2e emissions by 37% to 64%. Moreover, Aveda’s major facility manufactures merchandise utilizing 100% wind and solar energy, and the model pioneered utilizing 100% post-consumer recycled PET bottles.
The judges additionally acknowledged Shopper Experiences within the Native Group Betterment class for its investigation into PFAS (per-and poly-fluoroalkyl substances) in meals packaging from restaurant and grocery chains. These chemical compounds have been linked to well being issues affecting the immune system, start weight and most cancers dangers. Exams of greater than 100 merchandise discovered measurable ranges of PFAS in additional than half of them. Shopper Experiences launched its findings in an article co-published with The Guardian. It additionally launched a petition urging corporations to finish PFAS in meals packaging and demand secure options, which garnered greater than 26,000 signatures. CR’s investigation led to legislative outcomes on the state stage and public pledges from main fast-food chains to get rid of PFAS from meals wrappers.
For the Psychological Well being class, males’s shaving and private care marketer Harry’s claimed the award for its ongoing partnership with The Trevor Mission (TTP), a corporation targeted on psychological healthcare for the LGBTQ group. Since 2017, Harry’s has helped TTP serve greater than 221,000 LGBTQ people in disaster, 47% of which recognized as males or non-binary. All through their partnership, Harry’s has donated greater than $1.1 million to TTP, together with Delight set gross sales and programmatic work. For its 2022 Delight set, Harry’s labored with Flamingo (its sister in shaving merchandise) to supply prospects a restricted version, genderless, Face & Physique Delight Shave Set. The manufacturers additionally offered an inclusive product for non-binary people who typically really feel excluded from the closely gendered shaving house. In April 2022, Harry’s prioritized Delight and its Open Minds Initiative to offer equitable and holistic assets throughout the psychological well being house, awarding $5 million to Workforce: Altering Minds, a corporation constructing a community of psychological well being responders devoted to serving to younger males acknowledge and discover help to emotional challenges.
Discover all of the 2022 Better Items Awards winners under — together with a fast rundown of the packages and insights into why they received and what advertising and marketing groups can be taught from them.
Obtain the entire information right here.
Full GGA winners listing under:
Animal Welfare
- Ally & MKTG Sports activities + Leisure – Ally Racing Finest Buddies Season Lengthy Program
Anti-Violence
- Merkle & Cease The Traffik – Utilizing machine studying to forestall Human Trafficking
Arts and Tradition
Youngsters
- Epsilon’s Partnership with FIA
Schooling
- Monetary Occasions, Infosys, and WONGDOODY
Emergency Support
- On/Go by Intrivo – On/Go for Good
- The Thomas Collective and Seattle’s Union Gospel Mission – Angels: Misplaced + Discovered
Atmosphere
Gender Equality
- Chief “This Man Means Enterprise” Marketing campaign
- Hearts & Science, OLAY & Harper’s BAZAAR: STEM Statue
LGBTQ+
Native Group Betterment
- Shopper Experiences’ Combat for Secure and Sustainable Meals Packaging
Psychological Well being
Public Well being
Racial Equality
Social Justice
Sustainability
Water
World Starvation
- Economist Influence and Corteva Agriscience
