This Weblog units out to clarify advanced and difficult-to-understand matters in our ongoing explainer collection, known as WTF.
Taking the chance to see what matters readers wished most defined, right here’s a have a look at a few of This Weblog Media’s hottest articles from our WTF collection:
WTF is a decentralized autonomous group (DAO)
Decentralized autonomous organizations (DAOs) have been described by Media Editor Kayleigh Barber as “sort of like golf equipment for crypto lovers.” Right here’s a have a look at the historical past of how DAOs — pronounced “dows” — have been created and what they imply for the advertising and media industries. Learn WTF is a DAO right here.
WTF is Web3?
Digital worlds and their communities and currencies have been of eager curiosity to readers all yr. On this explainer, Barber broke down what Web3 means, easy methods to entry it and the way it’s completely different from Internet 1.0 or Internet 2.0. Learn WTF is Web3 right here.
WTF is Google’s Subjects?
On this explainer, Senior Reporter, Promoting Know-how Ronan Shields defined how Google’s different to third-party cookies truly works — and the way it differs from Google’s prior makes an attempt at changing cookies ( you, FLoC). Senior Media Editor Tim Peterson additionally gives a useful breakdown over video. Learn (and watch) this WTF explainer right here.
WTF is advertising combine modeling?
Talking of knowledge, as CMOs navigate these inconsistently measured instances, they’re turning to advertising combine modeling to show their price to management. Hear from Senior Advertising Editor Kristina Monllos on what that appears like and watch Peterson break advertising combine modeling down over video. Learn (and watch) WTF is advertising combine modeling right here.
WTF is automated content material recognition?
As Peterson lays out on this explainer and accompanying video: “Your TV is listening. And watching.” On this WTF article, he breaks down what which means for the TV viewership information that's accrued by listening and what firms like LG, Roku, Samsung and Vizio are doing with it. Learn (and watch) WTF is automated content material recognition right here.