I as soon as recorded a podcast episode with Seth Godin the place we talked about storytelling. Throughout our dialog, he made a degree that I assumed was fascinating in terms of discovering higher freelance writing purchasers.
Seth’s model of storytelling isn’t simply crafting a plot within the conventional sense — the basic “The queen died, and then the king died of grief.”
He additionally seems on the implied stories in the whole lot we do. We inform a narrative with the tone of our voice on a podcast and the colour decisions on our web site. Our pricing, our response time, our About Me web page, our “Contact Me” type … all of them come collectively to inform the story of your enterprise.
The way to discover freelance writing purchasers
Some companies inform scary or ugly tales. Plenty of companies inform boring ones. Seth bought me excited about the weather that I consider inform a extra inviting story for a writing enterprise — the sort of story that pulls extra terrific freelance writing purchasers and higher income.
When you’re knowledgeable author, in fact it's essential write effectively. But it surely isn’t simply skill that makes a author profitable — it’s additionally sensible positioning. It’s the implied story that your enterprise tells.
Listed here are my ideas on 5 “story parts” that enable you entice the correct freelance writing purchasers, on the proper pricing, in the correct numbers.
Story component #1: Your Voice
For any enterprise, however notably for a author, the voice of your advertising is likely one of the most essential story parts you will have.
What does that seem like in your website at present? Do you sound stiff and formal, or unfastened and conversational? Like tends to draw like, and the character you place into your writing voice will have a tendency to draw these qualities in your purchasers.
The alternatives you make invite the sort of freelance writing purchasers you need
Ask your self what qualities your writing voice is conveying:
- Informally relaxed … or practice wreck?
- Reassuringly skilled … or uptight?
- Charmingly approachable … or sloppy?
- Attentively detail-oriented … or nit-picky?
- Creatively agile … or distracted?
These are at all times subjective. What might sound annoyingly uptight and controlling for me may really feel appealingly detail-oriented to you.
Since you’re a professional, you will have extra management over your varieties of tone in writing than common individuals do. Use that ability to convey the sorts of qualities you wish to see extra of in your purchasers.
Story component #2: Your Website
Prospects at present don’t simply need wordsmiths — in addition they need content material advertising strategists. (Whether or not or not that’s the phrase they'd use.) Terrific freelance writing purchasers need writers who perceive how the online works at present.
It’s exhausting to return throughout as knowledgeable and web-savvy when your website design seems 10 years old-fashioned.
You don’t must chase each design development, however you do want your website to look present, uncluttered, and recent.
Digital Commerce Companions is the company division of Learnnow, and we concentrate on delivering focused natural site visitors for rising digital companies.
Story component #3: Your Pricing
Worth is likely one of the strongest nonverbal parts of any enterprise story.
- American Specific tells a unique story from Visa
- Châteauneuf-du-Pape tells a unique story from Two-Buck Chuck
- Mercedes tells a unique story from Kia
Now, Visa, Two-Buck Chuck, and Kia are all issues that a number of shoppers select and even like.
However belief me …
You do not need your freelance writing purchasers to consider you because the Two-Buck Chuck of copywriting
With the intention to make cash as a contract author, you promote providers … which suggests you promote your time. Hours of your life — the one factor you may by no means get any extra of. Promoting these hours at a reduction simply doesn’t make sense.
After all, if you happen to’re simply beginning out, you shouldn’t anticipate to command the identical charges as an skilled author. That’s why your first precedence is to work very exhausting to get very, excellent, so that you spend as little time in “Two-Buck Chuck” territory as potential.
Crummy purchasers need low cost writers to supply generic CRaP that, honestly, nobody notably desires to learn anyway.
Terrific freelance writing purchasers need skilled writers to supply fantastic phrases that delight and serve their prospects.
Two very completely different tales. The second is way more enjoyable.
Story component #4: Your Specialization
That is the place a number of sensible writers begin after they’re excited about their positioning — and it’s an amazing story component.
None of us is nice at the whole lot. What are you nice at? What may you develop into nice at?
Once I determined to develop into a contract author, I selected to concentrate on e mail newsletters, autoresponders, and different content material that nurtured relationships with prospects.
I’m actually good at that sort of writing. I've a number of expertise with it, which permits me to work effectively. I take pleasure in doing it. And purchasers wished it. It was straightforward for purchasers to grasp that I’d most likely do a greater job with relationship-building content material than an unknown author on Upwork would.
I discovered the intersection between what I appreciated to do, what freelance writing purchasers wished, and what I may produce effectively and effectively.
Numerous sensible freelancers give attention to sturdy topical ecosystems, like healthcare or regulation or expertise. They keep on top of things, to allow them to write with authority on these matters. They usually command charges which are considerably increased than a “jack of all trades” author can.
Story component #5: Your Professionalism
This one is admittedly old style … and actually essential.
When purchasers go away a question in your “Contact Us” type … do you get again to them? How lengthy does it take you? Do you will have a strong course of to deal with these inquiries?
Are you hitting your deadlines? Each time? Placing in as a lot thought and take care of a consumer’s fiftieth piece with you as you probably did while you began working collectively?
Anybody who works with a number of freelancers will inform you:
Reliability is a matter. When purchasers discover a author who does what she says she’s going to do, each time, it makes a significant affect.
Reply to consumer inquiries shortly. (This alone will make a big distinction in your income over a 12 months.) Observe up. Handle your deadlines.
No bandwidth for brand new purchasers proper now? Arrange a fast ready checklist in your website. Add a easy e mail autoresponder to allow them to know you’ll join as quickly as you will have the time to offer them your full skilled consideration.
Whenever you wish to entice and retain terrific freelance writing purchasers, it's essential handle them just like the treasures they're. It should get observed.
Your writing will be seen as a commodity or as a valued service. The cool factor is — since you’re knowledgeable wordsmith and you’re sensible about advertising — you get to decide on.